How to Take Your Email Marketing to the Next Level

Leads will not be ready to buy on the first interaction with your company. It is not uncommon for buying cycles to vary between industries, services and products, which is why lead nurturing is important part of your digital ecosystem. Marketing via email remains among the most effective and efficient methods for lead nurturing. For an effective email program be sure that your company is making use of automated processes to the fullest extent. Implementing email best practices will elevate your strategy, and provide a tangible ROI to your company. It doesn't matter if it's Constant Contact, Hubspot, Pardot or some other email marketing software that allows you to segment and nurture your prospects with workflows for email can play a significant role in building relationships and moving prospects through the funnel. It's essential to keep your brand at the top of your clients' minds and be able to contact them more than once. Marketers have reported an increase of 7600% in the revenue generated by segmented campaigns. With segmentation, you'll be able to attain high levels of personalizedization through the collection of data about individuals that are keen on your product or service. How 5 How 3

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